Marketing GPS Score
A single number that shows how ready your content is to convert. The score updates as new data arrives, so you always know if you are on route or off course.
Exclusive to Duval CM clients
Content Strategy GPS™
A private navigator that scores your marketing, tells you exactly what to post next, and recalculates the route when something changes. Built for small businesses that are done guessing.
The navigator
What The GPS Actually Does
Most tools show what happened. The Content Strategy GPS™ tells you what to do next. These are the eight functions that turn your marketing into a route.
Next Best Post
Instead of a blank calendar, the GPS recommends the exact post type most likely to move your audience to the next step, ranked by projected reach and leads.
Weekly Content Route
Every week is mapped as a sequence, not a random list. Monday builds awareness, Wednesday builds trust, Thursday asks for action, and Saturday tests a new signal.
Competitor Comparison
See where your content stands against similar brands in your space. The GPS highlights frequency gaps, messaging whitespace, and platform opportunities.
Content Gap Scanner
Detect leaks in your funnel. The scanner surfaces topics, formats, or CTAs that your audience needs but your current content does not answer.
Revenue Forecast
Project leads, impressions, and cost per lead before you post. The forecast lets you choose the route with the highest return instead of guessing.
Route Recalculation™
When a post overperforms, underperforms, or a platform shifts, the GPS recalculates and reroutes the next two weeks without starting from scratch.
ROI Report
A simple report that ties posts to outcomes: leads generated, cost per lead, impressions, and confirmed conversion. Proof that the route is working.
How it works
From Score To Next Post
The GPS is not a dashboard you look at once. It is a weekly operating system that starts with a destination and ends with a better route.
01.
Set the destination
We define your revenue goal, lead target, launch date, or awareness milestone. The GPS needs a destination before it can route you there.
02.
Audit the starting point
Current content, analytics, competitors, and audience behavior are loaded into the GPS. This creates the baseline score and the first route options.
03.
Build the route
A 90-day priority map and a weekly post sequence are created. Every post has a job: signal, route, visual, or recalculate.
04.
Post with direction
Content is created and scheduled according to the GPS. Captions, visuals, and CTAs are aligned to the same next step.
05.
Read the signal
After publishing, the GPS reads reach, engagement, saves, shares, leads, and conversion. Not vanity metrics, but movement toward the destination.
06.
Recalculate and repeat
The route updates based on what worked. The next best post changes, the forecast refines, and the cycle repeats without losing momentum.
Live preview
What It Looks Like Inside
The GPS is designed to be read in seconds. Score, next turn, weekly route, and forecast, all in one place.
Marketing GPS ScoreOn route
88/100+6 this week
Next turn in 2 days
Post a client testimonial reel Thursday, projected 12 leads.
Updated daily
This week's route
Mon
Behind-the-scenes reel
Wed
Carousel: 3 client wins
Thu
Testimonial reel
Sat
Story poll, offer test
Projected reach8,500
Revenue forecast
If next post is
Client testimonial reel
12
Projected leads
$4.20
Est. cost per lead
Gap scanner found
No testimonial content in the last 14 days. Audience is ready for social proof.
Why The GPS Is Client Only
The Content Strategy GPS™ is not a standalone app you can buy off the shelf. It is built into every Duval CM service because it only works when it is connected to real strategy, real content, and real data.
When you sign on as a client, you get a private portal with your own score, your own route, and your own recalculation cycle. The GPS becomes the operating system behind everything we create together.
- Private client portal
- Daily score refresh
- Weekly route recalculation
- Monthly ROI report
- Direct strategy link
- Dedicated support
Stop Guessing. Start Routing.
Let's map your content route and turn the Content Strategy GPS™ into your weekly marketing operating system.